A great motivator is tracking your savings. I am using excel to keep spread sheets showing the name of the store, number of items bought, number of coupons used, total before coupons, total after coupons, total coupon savings, percent saved, date of trip. I've only done 2 trips since starting but they look like this:
Walmart 9 items Coupons used: 2 Total before coupons $9.78 total after coupons $8.23 Total coupon savings: $1.55 percent saved: 16% Date: 1/30/12
Walmart 2 items Coupons Used: 2 Total Before Coupons: $4.12 Total After Coupons: $0.12 Total Coupon Savings: $4.00 Percent saved: 97.90% Date 3/3/12
In a few weeks I will show an update that proves you do not always save like I did on the second trip, but that you do save. Couponning is definitely worth it if you are careful and watch your savings.
Til next time, Happy Savings!